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Transfer Technique

by Hans Bluedorn

Transfer is a propaganda technique. An advertiser uses this technique when he tries to transfer our good feelings about one thing, to his product:

There is no real connection between smoking cigarettes and a cowboy, but Marlboro wants you to associate the two.

Mastercard wants us to transfer our good feelings about The Three Stooges to their credit card.

Transfer can be used in a humorous way . . .

Here the advertiser wants us to transfer our happy feelings after laughing at the advertisment, to their language school.

Can you find an example of transfer? Give us a link to a video, graphic, or article that uses transfer. Post the link in the comments section below. The best example will win a copy of Secret Code Breaker, Volume I.

Also, join our Fallacy Detectives Facebook group and enter this contest a second time to win Secret Code Breaker, Volume II.

Copyright December 27, 2008, all rights reserved. 46591 views

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