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Classic TV Ads

by Hans Bluedorn

The propaganda technique called “Appeal to Fear” is where someone tries to get you to fear the consequences of not doing what he wants.

Prosecuting Attorney: “Ladies and gentlemen of the jury, I urge you to convict John Jones of this crime of murder. We need to put him where he can never commit any crimes. If you don’t convict him, you may be his next victim!”

Which of these three classic TV ads uses Appeal to Fear?

Dwight Eisenhower 1952 TV Ad

Ronald Reagan 1980 TV Ad

Lyndon Johnson 1964 TV Ad

Post your answer in the comment section below!


Copyright December 02, 2008, all rights reserved. 13012 views

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