2007-08-20 by Hans Bluedorn in Humor
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Snob Appeal: Where someone encourages us to think his product would make us better, or stand out, from everybody else.
2007-08-07 by Hans Bluedorn in Propaganda Techniques
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Transfer: Where an advertiser gets us to associate our good or bad feelings about one thing, to another unrelated thing.
2007-08-02 by Hans Bluedorn in Propaganda Techniques
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